FACTORS AFFECTING CONSUMER'S LOCAL FRIED CHICKEN PURCHASE DECISIONS
DOI:
https://doi.org/10.34151/technoscientia.v9i2.129Keywords:
Special District of Yogyakarta, local fried chicken, customer satisfactionAbstract
There were eight local fried chickens in Special Disrict of Yogyakarta. It makes a question about what factors cause successful and unsuccessful local fried chicken. Then, a consumer survey that sought the level of customer satisfaction was done using a questionnaire. The survey involved 242 respondents that had eaten the local fried chicken. The result shows that the easiness of the outlet to be reached by the consumer and the products price that is competitive are the main factors to lead the local fried chicken to be successful in the market place.
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Stanciu, S., 2015, The Romanian Retail Food Market - Survival or Success for Domestic Companies, Procedia Economics and Finance, 23(October 2014), pp.1584–1589. Available at: http://www.sciencedirect.com/science/article/pii/S2212567115005055.
Choi, Y.-C. and Kim, H.-S., 2015, ScienceDirect Success Factors of the Local Food Movement and Their Implications: The Case of Wanju-gun, Republic of Korea. Procedia Economics and Finance, 23(October 2014), pp.1168–1189. Available at: www.sciencedirect.com.
Insch, A. and Jackson, E., 2014, Consumer Understanding and Use of Country-of-Origin in Food Choice, British Food Journal, 116(1), pp.62–79. Available at: http://www.emeraldinsight.com/10.1108/BFJ-10-2011-0275.
Kathuria, L.M. and Gill, P., 2013, Purchase of Branded Commodity Food Products: Empirical Evidence from India, British Food Journal, 115(9), pp.1255–1280.
Kumar, N. and Kapoor, S., 2014, Study of Consumers’ Behavior for non-Vegetarian Products in Emerging Market of India, Journal of Agribusiness in Developing and Emerging Economies, 4(1), pp.59–77. Available at: http://www.emeraldinsight.com/doi/abs/10.1108/JADEE-05-2013-0016.
Kumar, P. and Ghodeswar, B.M., 2010, Factors Affecting Consumers’ Green Product Purchase Decisions, Marketing Intelligence & Planning, 28(6), pp.736–753.
Laheri, V.K., 2015, A Study on Consumer Decision Towards Purchase of Organic Food Products: A Case Study of Delhi, VI(2), pp.84–88.
MASOOM, M.R., PASHA, S.H.A. and Asif-Ur-RAHMAN, S.M., 2015. Factors Affecting the Consumer Purchasing Decisions of Perishable Foods: Exploring the Attitudes and the Preferences, Management Dynamics in the Knowledge Economy, 3(3), pp.509–531.
Pappalardo, G. and Via, G.L.A., 2016, Factors Affecting Purchasing Process of Functional Foods, 17, pp.229–236.
Şebnem Ensari, M. and Karabay, M.E., 2014, What Helps to Make SMEs Successful in Global Markets? Procedia - Social and Behavioral Sciences, 150, pp.192–201. Available at: www.sciencedirect.com.
Srivastava, R.K., 2015, How Differing Demographic Factors Impact Consumers’ Loyalty towards National or International Fast Food Chains, British Food Journal, 117(4), pp.1354–1376. Available at: http://www.emeraldinsight.com/doi/abs/10.1108/BFJ-07-2014-0230.
Stanciu, S., 2015, The Romanian Retail Food Market - Survival or Success for Domestic Companies, Procedia Economics and Finance, 23(October 2014), pp.1584–1589. Available at: http://www.sciencedirect.com/science/article/pii/S2212567115005055.
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Published
01-02-2017
How to Cite
Emaputra, A., & Herliansyah, M. K. (2017). FACTORS AFFECTING CONSUMER’S LOCAL FRIED CHICKEN PURCHASE DECISIONS. JURNAL TEKNOLOGI TECHNOSCIENTIA, 9(2), 101–105. https://doi.org/10.34151/technoscientia.v9i2.129
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