MODEL PENERIMAAN E-LEARNING DI MAHASISWA S1 AKUNTANSI
DOI:
https://doi.org/10.34151/prosidingsnast.v1i1.5075Keywords:
e-learning, Diffusion of Innovation, Mahasiswa akuntansi, Pendidikan tinggi, Technology Acceptance Model.Abstract
Penelitian ini bertujuan untuk menganalisis penerimaan e-learning di kalangan mahasiswa Program Studi S1 Akuntansi Universitas Bengkulu dengan menggunakan model Technology Acceptance Model (TAM) dan Diffusion of Innovation (DOI). Data dikumpulkan melalui kuesioner yang disebarkan kepada mahasiswa via Googleform dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa persepsi kegunaan (perceived usefulness) dan persepsi kemudahan penggunaan (perceived ease of use) memiliki pengaruh signifikan terhadap penerimaan e-learning. Selain itu, keunggulan relatif (relative advantage) dan kompatibilitas (compatibility) juga berpengaruh positif terhadap sikap mahasiswa dalam mengadopsi e-learning. Namun, kompleksitas tidak menunjukkan pengaruh signifikan terhadap penerimaan. Temuan ini memberikan implikasi penting bagi pengembangan platform e-learning, kebijakan pendidikan, dan strategi pengajaran di pendidikan tinggi. Dengan memahami faktor-faktor yang memengaruhi adopsi e-learning, institusi pendidikan dapat menciptakan lingkungan e-learning yang lebih efektif dan ramah pengguna serta lebih sesuai dengan kebutuhan mahasiswa. Penelitian ini menawarkan wawasan berharga untuk meningkatkan desain dan implementasi e-learning dalam konteks pendidikan tinggi
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