FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAPLIKASIAN E-COMMERCE

Authors

  • Rachmad Hidayat Program Studi Teknik Industri - Universitas Trunojoyo Madura

Keywords:

e-commerce, analisis faktor, area pemasaran, perluasan bisnis, keberagaman konsumen dan promosi

Abstract

Penelitian ini membahas tentang faktor-faktor yang mempengaruhi seseorang mengaplikasikan e-commerce. Variabel yang dipakai dalam penelitian ini diadopsi melalui proses identifikasi dari para pakar bisnis online. Populasi dalam penelitian ini adalah seseorang yang tergolong pelaku e-commerce. Hasil pengolahan dan analisis faktor yang dilakukan, terdapat  6 faktor mempengaruhi seseorang untuk melakukan implementasi bisnis menggunakan media e-commerce yaitu optimalisasi, keberagaman barang,  area pemasaran, perluasan bisnis, keberagaman konsumen dan promosi.

 

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Published

2014-06-30

How to Cite

Hidayat, R. (2014). FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAPLIKASIAN E-COMMERCE. Jurnal Teknologi, 7(1), 47–55. Retrieved from https://ejournal.akprind.ac.id/index.php/jurtek/article/view/1015

Issue

Vol. 7 No. 1 (2014): Jurnal Teknologi

Section

Articles

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