FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAPLIKASIAN E-COMMERCE
Keywords:
e-commerce, analisis faktor, area pemasaran, perluasan bisnis, keberagaman konsumen dan promosiAbstract
Penelitian ini membahas tentang faktor-faktor yang mempengaruhi seseorang mengaplikasikan e-commerce. Variabel yang dipakai dalam penelitian ini diadopsi melalui proses identifikasi dari para pakar bisnis online. Populasi dalam penelitian ini adalah seseorang yang tergolong pelaku e-commerce. Hasil pengolahan dan analisis faktor yang dilakukan, terdapat 6 faktor mempengaruhi seseorang untuk melakukan implementasi bisnis menggunakan media e-commerce yaitu optimalisasi, keberagaman barang, area pemasaran, perluasan bisnis, keberagaman konsumen dan promosi.
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References
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Bhattacherjee, A. (2002), Individual trust in online firms: Scale development and Initial Test. Journal Management Information System.
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Hair, Joseph F. Jr, et al, (1998). Multivariate Data Analysis. USA: Prentice Hall International. Inc.
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Jarvenpaa, S.L., dan Tractinsky, N. (1999), Consumer trust in an Internet store: Across-cultural Validation. Journal of Computer-Mediated Communication, Dec. 1-35
Kuzic, J., Fisher, J. and Scollary, A. (2002). Electronic Commerce Benefits, Challenges and Success Factors in the Australian Banking and Finance Industry. 10th European Conference on Information Systems, Gdansk, Poland, University of Gdansk. 1607 16
Lawson, R., Alcock, C., Cooper, J. and Burgess, L. (2003), “Factors Affecting Adoption of Electronic Commerce Technologies by SMEs: an Australian Study”, Jurnal of Small Business and Enterprise Development, Vol.10 No.3.
McKnight, D. H., Choudhury, V., and Kacmar, C. (2002), Developing and Validating Trust Measures for E-Commerce: An Integrative Typology. Information Systems Research 334-359.
Pavlou, Paul A. (2003), Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with theTechnology Acceptance Model. International Journal of Electronic Commerce, Spring 101-134.
Suyanto, M., 2003, Strategi Periklanan pada E-Commerce Perusahaan Top Dunia, Andi Yogyakarta
Yulimar, V. A., & Setiawan, A. 2008. Analisis Faktor-faktor yang Mempengaruhi Pengabdosian electronic commerce dan Pengaruhnya Terhadap Kinerja Perusahaan. Journal IST AKPRIND Yogyakarta.
Bhattacherjee, A. (2002), Individual trust in online firms: Scale development and Initial Test. Journal Management Information System.
Daniel, E.M and Storey, C, 1997, On – Line banking strategic and management challenges, Long Range Planning, Vol. 30, no.6,pp. 890-898.
Friedman, B., P.H. Kahn, Jr., and Howe, D.C. (2000), Trust online. Communications of the ACM 43 Vol. 12, 34-40
Gefen, David., Karahanna, Elena and Straub, Detmar W. (2003), Trust And Tam In Online Shopping: An Integrated Model. MIS Quarterty, March 51-90.
Gosh, S, 1998, Making Business sense of the internet, Harvard Business Review, March – april, pp. 126-134
Hair, Joseph F. Jr, et al, (1998). Multivariate Data Analysis. USA: Prentice Hall International. Inc.
Hamill,J, and Gregory, K,1997, Internet Marketing in the Internationalization of UK SMEs, Journal of Marketing Management, Vol 13. pp. 9-28
Hofman, D.L and Novak, 2000, How to acquire Customers on the Web, Harvard Business Review, May – June, pp.179 – 188
Jarvenpaa, S.L., dan Tractinsky, N. (1999), Consumer trust in an Internet store: Across-cultural Validation. Journal of Computer-Mediated Communication, Dec. 1-35
Kuzic, J., Fisher, J. and Scollary, A. (2002). Electronic Commerce Benefits, Challenges and Success Factors in the Australian Banking and Finance Industry. 10th European Conference on Information Systems, Gdansk, Poland, University of Gdansk. 1607 16
Lawson, R., Alcock, C., Cooper, J. and Burgess, L. (2003), “Factors Affecting Adoption of Electronic Commerce Technologies by SMEs: an Australian Study”, Jurnal of Small Business and Enterprise Development, Vol.10 No.3.
McKnight, D. H., Choudhury, V., and Kacmar, C. (2002), Developing and Validating Trust Measures for E-Commerce: An Integrative Typology. Information Systems Research 334-359.
Pavlou, Paul A. (2003), Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with theTechnology Acceptance Model. International Journal of Electronic Commerce, Spring 101-134.
Suyanto, M., 2003, Strategi Periklanan pada E-Commerce Perusahaan Top Dunia, Andi Yogyakarta
Yulimar, V. A., & Setiawan, A. 2008. Analisis Faktor-faktor yang Mempengaruhi Pengabdosian electronic commerce dan Pengaruhnya Terhadap Kinerja Perusahaan. Journal IST AKPRIND Yogyakarta.
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Published
2014-06-30
How to Cite
Hidayat, R. (2014). FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAPLIKASIAN E-COMMERCE. Jurnal Teknologi, 7(1), 47–55. Retrieved from https://ejournal.akprind.ac.id/index.php/jurtek/article/view/1015
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