Peningkatan Promosi Produk Melalui Sarana Fotografi Produk dan Editing Foto

Abstract

OK OC ADMA Yogyakarta is a social movement for job creation. The entrepreneurship and
people's economy movement initiated by OK OC ADMA aims to be able to create
independence and a lot of jobs for the people of Indonesia. In addition, OK OC ADMA
Yogyakarta provides business stalls for entrepreneurs based on IT and provides business
coaching and training as well as entrepreneurship guidance. However, the members of OK
OC ADMA Yogyakarta still have limited knowledge in product photos and the application
of technology, especially the creation of social media content to make it easier for members
to promote their business products. So, in this community service activity, counseling is
given to members about the science of product photography and the photo editing process
using a smartphone so that it becomes content that can be a promotional media. The method
used for the first time was counseling OK OC ADMA members about the importance of
product photos and digital promotions to increase sales. After knowing the theory, the
training participants applied product photo techniques using cellphones and registered for
social media, such as Facebook Business and Instagram. Then the participants download a
photo editing application and start creating content using the product photos they already
have. From the results of the counseling carried out by the service, product photos and the
creation of promotional content can be done independently in the future. Product photos and
photo editing so that they become promotional content can ease the burden on entrepreneurs
in promoting all over through online media, which can indirectly help increase the reach of
their product promotions.