PEMANFAATAN MARKETPLACE MEDIA SOSIAL SEBAGAI SARANA PROMOSI PRODUK UMKM PADA KELOMPOK INFORMASI MASYARAKAT KABUPATEN BANTUL

Abstract

The growing development of Information and Communication Technology (ICT), especially
with the presence of the internet has an impact on various aspects of life including trade.
The rapid development of online stores has made some social media develop marketplace
features as a means of buying and selling transactions. Marketplace with a wider market
reach and no time limit makes it a good choice in marketing products. Providing knowledge
on how to market products via the internet can provide the community with ways to promote
products through marketplace features available on social media. The implementation of
community service carried out at the Communication and Information Office (KOMINFO)
of Bantul Regency aims to provide knowledge to the community on how to promote Micro
and Small Medium Enterprises (MSME) products through social media. From the results of
discussions with administrators and the Village Apparatus Operators (VAO) representing
the Community Information Group (CIG) in Bantul district, the community does not yet know
much about how to promote MSME products in each village through social media.
Therefore, through this community service activity VAO representing CIG in Bantul district
is equipped with ways to promote products through social media.